Cover of the Day: December 1945

DEPARTMENT STORE

Peter Piening, Art Director

Alexander Steinweiss, Illustrator

"A store's prestige does not live by merchandise alone. The personal touch of its service departments is as profitable to the store as it is costly to maintain. A few years ago Field's was asked by the executors of an estate to refund the price of a pair of real silk stockings purchased by the deceased twenty years before but never worn The refund was paid promptly. This unquestioning acceptance of the idea that even the dead customer is always right pleased management as much as it would have gratified the founder". --From Marshall Field, the Store, December 1945